Groupon merchant center sign in12/20/2023 In short, the company invented a new product from a semi-successful free product and tested it in a big way via Groupon.ģ. It was a paid 15-day pass and made that one available on Groupon. They realized that the free pass didn't always turn into a new member, though, so they decided to create a longer trial, but charge a reduced fee for that pass. When potential new customers would inquire about signing up for a membership, this club would normally give away a free three-day pass. A fitness club leveraged a standard free pass into a revenue-generating offer.
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